Monday, September 26, 2011
A perspective of the history of Droid
To appreciate this lineup of phones, it is pertinent to understand the history and the stakes that different companies had in this phone.
Apple : On June 29, 2007, Apple released the iPhone which changed the playing ground for many companies. The iPhone was the first of its kind and it clearly had no competition.
AT&T : Apple's iPhone was available only through AT&T. AT&T benefited when the iPhone frenzy hit its high, as people had to move to AT&T if they wanted the iPhone.
Verizon : Word has it that Apple first wanted to sign a deal with Verizon, but both the companies failed to come to terms with the deal. Verizon wanted the Verizon logo on the iPhone and Apple refused it. Though arguably, they had the best network, they did not have a great phone to champion their strength.
Motorola : After Motorola Razr, this company did not have a sensational moment. They had to prove themselves.
Google : Whoever thought that Google would complete with Apple in the mobile market? Google buys the Android operating system for mobile platform in 2005.
A couple of years go by with the iPhone rule. It required Verizon, Motorola and Google to come together to provide a challenge for the Apple iPhone.
Enter Droid. It was the pièce de résistance for Motorola, Verizon and Google.
Arie Armend MA
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